Before Sheikh
Mansour's Abu Dhabi United Group took over Manchester City for £210
million in the summer of 2008, the club's highest transfer fee paid
was £13 million for Nicolas Anelka in 2002. A newly promoted club at the
time, City were hoping to cement their place in English football's top
tier. These days though, the club have loftier ambitions. Since the
takeover, Abu Dhabi United Group's investment in the club has topped £1
billion pounds with player purchases alone are pegged at more than £800
million.
Mansour's
investment has not been limited to playing personnel as he has also
pumped money into the club's infrastructure. In 2014, the club opened
its 80 acre, £200 million football campus. Mansour's
ambitions for the English club are quite clear: to establish it as a
dominant global football brand. While elite players have been signed,
the club has long been in the hunt for an elite manager. That search has
ended as Manchester City have announced the signing of Pep Guardiola, on a three-year contract.
Guardiola's
appeal is simple: he wins things. Only eight years into his managerial
career, Guardiola has already won 19 major trophies. In his first senior
season as a manager, Guardiola led Barcelona to a historic
treble—winning the Spanish league, Spanish Cup and Champions League. The
club also completed a clean sweep of six trophies in the 2009 calendar
year. Guardiola moved on to Bayern Munich in 2013 and has also continued
to add to his reputation winning successive Bundesliga titles.
As
his next destination starting this summer, City will be looking to Pep
Guardiola to keep his remarkable winning streak going to help them
achieve their target of becoming a global powerhouse. While Sheikh
Mansour's eight years so far have not exactly been a total write-off as
the club have won two Premier League titles and three domestic cups, the
club's failings in the Champions League have undermined their global
ambitions. The importance of the Champions League, a title Guardiola has
won twice, lies in the fact that it is seen as a more accurate
assessment of the club's place among Europe's elite clubs.
Bagging
Guardiola's signature is also a win in itself. Easily the world's
most-sought after manager, Guardiola could literally have any job he
wanted but his selection of City is a validation of sorts of the club's
growth and ambitions, particularly with its larger city rival Manchester
United and London club Chelsea also likely in the hunt for a new
manager for this summer.
The
club will seek to leverage Guardiola's expected on-pitch success it
also chases ambitions off the pitch. One of those is to expand its
revenue base like Manchester United.
The club will also be banking on the club's increased appeal to build a
global fan-base. In China, an increasingly crucial football market,
City already have some leverage as a Chinese consortium bought a 13% stake in club late last year.
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